Project title: Media
Execution of Whose Up Next?
The nature of the project is
access the skills and objectives required to managing the media execution of
the hit TV show, Whose Up Next?
The project goals include
reaching target audiences on multiple media levels and obtaining new groups of
consumers. The purpose would be to gain exposure for the national television
show and to keep it relevant in the public eye. Upon completion, the television
show will become and remain a hit on national television achieving high ratings
and be featured on various media platforms including YouTube.
The project will require a
well-rounded team knowledgeable in project management, media strategy
implementation, and public relations. The team must be made up of dependable
professionals well versed in the promoting and advertising and developing the
image of a television show brand. The professionals that are working on the
public relations must be proficient in web publishing and familiarity with
HTML. The team must be equip with robust communication devices and must have a
stable Internet and telephone connection. The team must devise a budget to
include printing and travel expenses.
The project deliverable would
include a written proposal to a local television network to pick up the Whose
Up Next? Show. The proposal will include the methods that will be implemented
to market the show, the specific marketing strategy, and how the project will
be monitored. This will ensure that the network understands that the project is
realistic and profitable.
NUMBER TWO
Project title. Media
Creation: Baltimore United
The nature of the project is
to establish an online community for the brand, Baltimore United. This will
include audio and video creation, web design, and graphic design.
The goal of the project is to
create an online identity on three top social networks to build a wider
consumer base without location being a restriction. The practical purpose of
this would be to gain new markets while becoming more personally connected to
the buyer.
Project requirements include
professionals advanced in web publishing, Photoshop, and familiarity in HTML.
The team must work together to devise the most promising marketing strategies
to gain the attention of the viewer. They must understand the importance of
graphic design while understanding the buyer needs and wants.
The project deliverable will
include a revamped web presence over three social networks to promote the brand
identity. This will include information about the company and its product line,
handy tips, free giveaways, and local events. The three social networks will be
Facebook, Instagram, and Pinterest.
NUMBER THREE
Project title. Media
Planning: Baltimore Give Back
The nature of the project is
to devise a marketing and media strategy to promote the charitable non-profit
organization, Baltimore Give Back. The project will conduct a media analysis
and media research to effectively and efficiently reach the target market
audience.
The goal of the project is to
bring awareness to the issues facing Baltimoreans and the surrounding areas and
ways that one can give back to their community. This is a realistic goal and it
obtainable.
Expertise required to execute
the planning phase of the project will include knowledge in project management
techniques, media analysis methods, and media strategy practices. The stable Internet
and phone connection is requires. Additionally, well equip operating systems to
produce graphs and charts representing the research findings.
The project deliverable will
be a written deliverable focusing on the planning phase in marketing and
advertising Baltimore Give Back.
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