I reviewed William’s advertisement
entitled Stuff Vodka, Everyone’s Favorite Fuzzy Memory. Your ad design is very
effective by it understanding the needs of the current alcohol industry. It is
understood that drinking alcohol can lead to feelings of enjoyment and
satisfaction. It made me want to revisit my own design to determine the needs
of the target market base to effectively convey an undeniable message to the
audience. It was interesting how you choose to incorporate movement, balance,
and proportion to your advertisement. I
think that the supporting text helped to advertisement to tell a story to the
viewer.
What were you trying to
communicate by displaying a woman hoola-hooping in a bar scene? Did you mean to convey the message the
anything can happen when you being to consume Stuff Vodka? The colors palette
presented in the advertisement provides a more solemn tone, where as adding
additional hues complimentary to the color wheel will offer more dynamic to the
advertisement.
Have you considered changing
the setting of your advertisement? The bar scene is not the only social place
to drink alcohol especially vodka. You
might want to explore different settings to convey a more creative message to
the audience.
Perhaps
you can refine your design by having a group of people having the time of their
lives holding the signature bottle or a replica. This can consist of more than
two people but less than five people. You do not want to overcrowd your
essential message. You could repurpose this by channeling the emotion to a
wider crowd. Consider bolding the text and using more elaborate font types and
colors to bring the ad to life.
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