“Spearfish”
Behavioral Design
Notice main and centered graphic in the ad. The puffer fish
is inflated with its poisonous spines and not affected by sharp pointed fish
surrounding it. The other fish are not interested in attacking the puffer fish.
The inflated body is a sign of danger. The puffer fish is impenetrable.
“CK One”
Visceral Design
Notice how the rouged lips and the pale seemingly flawless
skin evoke a tone and emotion of sexuality and sex appeal. The woman is laying
on her back in a defenseless position gazing at the product. The woman is
stuck, in awe of the product.
“Be what you want to be, 1”
Reflective Design
Notice that the words are not the focal point of this ad. The face of
Einstein is centered with peculiar detailing.
The imagery of the ad introduces a familiar view for many users
regarding Einstein. Einstein is
remembered as being an innovative, resourceful, and imaginative
individual. This message highlights the
ability of the user to reach different goals and objectives through inventive
approaches.
No comments:
Post a Comment