AET Week 4 Jump Start

The television show that I will be focusing on will be The Cosby Show. The name of the specific character that demonstrates leadership qualities will be Cliff Huxtable. Mr. Huxtable can be described as a charismatic, honest, fair, and diplomatic husband and father of five children.

Cliff understands the needs of his family and works to help them achieve greatness in the personal, professional, and educational endeavors. Often times, Cliff has to make tough decisions when dealing with five children. He finds a comedic but diplomatic way to gain the respect and reverence from his wife and children. He does not belittle his children when things go wrong, but holds them accountable to their actions and makes sure they understand what went wrong and how to fix the situation.

Mr. Cliff Huxtable uses all three of the leadership styles while being the man of the household. He demonstrates autocratic leadership styles when mainly dealing with his youngest children. At their age, it is best for them to be directed by a strong male figure. He also uses the democratic method when engaging with his older children and his wife. At their age, they have valuable input that can be constructive and helpful when working through problems. Lastly, Cliff uses the delegative technique when he cannot handle certain things on his own. He typically turns to his wife when delegating tasks because she is an expert as well. 

Goal Setting

I aspire to gain an entry-level internship with a local radio or news station. This will be a pivotal moment in my career as it will be the first job that is directly related to my major, Media Communications.  Additionally, I hope to become proficient in Photoshop and in web publishing. I am currently familiar with the two software skills but I am seeking more hands-on experience.

To achieve these goals, I must research and apply with local companies in my area to gain an entry-level internship. I have to keep in mind that some of these opportunities may not be paid internships. I must not only look at the monetary gain but also the amount of experience that can be drawn from working in a lucrative and upcoming organization. In relation to gaining new software skills, this mainly will be addressed in the Media Communications Bachelors of Science coursework. However, I must find other avenues to acquire more hands-on instructional activities. This will require self-studying/self training. The training resources I will use include Lynda.com and Youtube.com. Full Sail University does offer additional resources that will be beneficial in my professional and educational pursuits. This includes the writing center, the career services office, and the online Library database.

My time frame to achieve this goal is within the next two years. The goal is not tied to a specific course. I will use my iCalendar to set due dates for myself. This will include periodic reminders to remind myself of my short-term goals on a weekly basis. 

WK4 RISE Self Evaluation

Movie on 9-26-13 at 11.11 PM a video by adriennegrimes on Flickr.

AET Week 4 Peer Review

I reviewed William’s advertisement entitled Stuff Vodka, Everyone’s Favorite Fuzzy Memory. Your ad design is very effective by it understanding the needs of the current alcohol industry. It is understood that drinking alcohol can lead to feelings of enjoyment and satisfaction. It made me want to revisit my own design to determine the needs of the target market base to effectively convey an undeniable message to the audience. It was interesting how you choose to incorporate movement, balance, and proportion to your advertisement.  I think that the supporting text helped to advertisement to tell a story to the viewer.

What were you trying to communicate by displaying a woman hoola-hooping in a bar scene?  Did you mean to convey the message the anything can happen when you being to consume Stuff Vodka? The colors palette presented in the advertisement provides a more solemn tone, where as adding additional hues complimentary to the color wheel will offer more dynamic to the advertisement.

Have you considered changing the setting of your advertisement? The bar scene is not the only social place to drink alcohol especially vodka.  You might want to explore different settings to convey a more creative message to the audience.

Perhaps you can refine your design by having a group of people having the time of their lives holding the signature bottle or a replica. This can consist of more than two people but less than five people. You do not want to overcrowd your essential message. You could repurpose this by channeling the emotion to a wider crowd. Consider bolding the text and using more elaborate font types and colors to bring the ad to life. 

Portfolio Project Brainstorming

 NUMBER ONE:

Project title: Media Execution of Whose Up Next?

The nature of the project is access the skills and objectives required to managing the media execution of the hit TV show, Whose Up Next?

The project goals include reaching target audiences on multiple media levels and obtaining new groups of consumers. The purpose would be to gain exposure for the national television show and to keep it relevant in the public eye. Upon completion, the television show will become and remain a hit on national television achieving high ratings and be featured on various media platforms including YouTube.  

The project will require a well-rounded team knowledgeable in project management, media strategy implementation, and public relations. The team must be made up of dependable professionals well versed in the promoting and advertising and developing the image of a television show brand. The professionals that are working on the public relations must be proficient in web publishing and familiarity with HTML. The team must be equip with robust communication devices and must have a stable Internet and telephone connection. The team must devise a budget to include printing and travel expenses.

The project deliverable would include a written proposal to a local television network to pick up the Whose Up Next? Show. The proposal will include the methods that will be implemented to market the show, the specific marketing strategy, and how the project will be monitored. This will ensure that the network understands that the project is realistic and profitable.

NUMBER TWO

Project title. Media Creation: Baltimore United

The nature of the project is to establish an online community for the brand, Baltimore United. This will include audio and video creation, web design, and graphic design.

The goal of the project is to create an online identity on three top social networks to build a wider consumer base without location being a restriction. The practical purpose of this would be to gain new markets while becoming more personally connected to the buyer.

Project requirements include professionals advanced in web publishing, Photoshop, and familiarity in HTML. The team must work together to devise the most promising marketing strategies to gain the attention of the viewer. They must understand the importance of graphic design while understanding the buyer needs and wants.

The project deliverable will include a revamped web presence over three social networks to promote the brand identity. This will include information about the company and its product line, handy tips, free giveaways, and local events. The three social networks will be Facebook, Instagram, and Pinterest.

NUMBER THREE

Project title. Media Planning: Baltimore Give Back

The nature of the project is to devise a marketing and media strategy to promote the charitable non-profit organization, Baltimore Give Back. The project will conduct a media analysis and media research to effectively and efficiently reach the target market audience.

The goal of the project is to bring awareness to the issues facing Baltimoreans and the surrounding areas and ways that one can give back to their community. This is a realistic goal and it obtainable.

Expertise required to execute the planning phase of the project will include knowledge in project management techniques, media analysis methods, and media strategy practices. The stable Internet and phone connection is requires. Additionally, well equip operating systems to produce graphs and charts representing the research findings.

The project deliverable will be a written deliverable focusing on the planning phase in marketing and advertising Baltimore Give Back.

AET Week 3 Exploration

The main color schemes are brown, blue, and red. The movie poster produces tones of these colors. Cool colors are present giving the impression of distance. The bottom portion of the movie appears detailed but distant. Additionally, the cooling colors give a calming affect to the poster.  The monochromatic color schemes found are different tones of brown. They assist in producing crisp impressions. The men appear dominant and powerful in character.  Complementary colors are present in the tones of blue and red.  These colors are opposite of the color wheel. In a unique way, they the mood of the poster is amplified producing a very blatant contrast. The achromatic colors are very apparent in the tones of brown. This produces a depressing mood.

The color scheme helps to create the intended mood featured in the poster by offering a sense of power and fear. This is one of the main themes in the movie. The intended mood of the movie is solemn but dominant. This theme is achieved by utilizing cooling colors, complimentary colors, and monochromatic colors.