Hello Marcella,
After reviewing your soft launch website, I am very
impressed. The initial layout of the website is short and straight to the
point. You selected a catchy telephone number that is easy to remember. You
included a recognizable logo that would definitely keep me coming to purchase
cupcakes at the food truck. I did not imagine this company being mobile,
however your level of creativity allowed this idea to evolve into a working
fictitious business. I also was interested in the way you included customer
reviews directly on the homepage. This is tactical when attempting to gain
additional clientele or to keep your current clientele. Your About Us page was
very personal and appealing to your target audience. This made me want to
revisit my own site to add an enhanced logo to my homepage. What were you
trying to highlight by providing a picture of the actual food truck during
business hours on your home page? I think that this was a clever decision for
the company because it shows the business in action and the typical crowd it
draws. Have you considered adding descriptions regarding the types of cupcakes
displayed on your Our Cupcakes page? Perhaps you can add more emphasis by
adding contact information for the social networks that the company is
affiliated with. By doing this, the company will build a larger network of
followers that can track the locations and current news in regards to the
business and the food truck. For example the business can utilize pinterest,
instagram, facebook, and twitter to build a fan base where fans can track the
food truck’s location. You could repurpose this sight for your public portfolio
assignment from MCBS. Other than the things there were discuseed you did a
great job for your soft launch keep up the god work.
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