Part I: Project Proposal - Perro Mi
Perro Grooming & Boarding
GOALS
Perro Mi Perro Grooming and
Boarding is confronting particularly competitive times in the animal grooming
and boarding industry. The marketing team is seeking to implement traditional
and non-traditional means of web design to expand the current clientele base. A
highly informative and creative website that is user friendly will need to be
produced to effectively reach current and new clientele. As a result, this state-of-the-art
website will have a competitive edge over its current competitors in the animal
grooming and boarding industry.
The organization is looking
to create a website that has a contemporary presence and is fully functional
including information on the company and its services. The website must build
traffic between well known social networks to build a community of animals
owners that seeking and using grooming and boarding services. Additionally, it
must offer applicable and up to date information on the services, its products,
the rates, and contact information, its policies, and customer feedback and
reviews. Lastly, the website must
include a content management system to effectively and efficiently manage
content on the website to ensure that the information is relevant and accurate.
STRATEGY
The organization will build
a team of five web design professionals to implement and deploy the fully
functional website. The professionals will include a Certified Web Designer, a
Certified Professional Webmaster, a Certified Professional Web Developer,
Certified Content Manager, and Certified E-commerce Manager. The web design
team will include professionals are that equip with the skills and knowledge to
build a robust webpage that includes the needs of the customer and goals of the
organization. The designers must understand the importance of aesthetics and
graphic design. Furthermore, the designers must pay attention branding elements
such as logos, colors, content, and graphics in additional to structural
components such as the organization of the site content and layout.
The design and content
presented on the website must be responsive when it adjusts from one device to
another. The designers and developers will use software prototyping and utilize
graphic programs such as Adobe Edge Reflow to experiment with your design. The team must be
versatile and able to handle all aspects of coding and graphic design. The team
will create a unique look and feel of the website to appeal to the
organizations target market.
FEES
The complete company website
to develop and deploy will cost $600. This includes a website were users will
access information about the services, products, contact information, active
ingredients in its products, read customer reviews, view graphics, and company pictures
of grooming services. The administrative section will enable management of
groomer names, services, and past experience. Additionally, the clientele will
be able to build a profile and login where they can access their purchased
products, book appointments, and write reviews on the products and grooming
experience. The website will include company contact, history, and location
pages. Original graphics will be present on the homepage and interior pages.
Lastly, the company will purchase a content management system at the cost of $1,100.
This content management system will allow publishing, editing, and modifying of
content, organizing, adding and deleting content as a functional maintenance
tool of the website’s interface. It will monitor and manage the backend of the
webpages to ensure that content is displaying correctly as the web developers
and designers intend for it to. In total, the project will cost $1,700.
TIMELINE
Part II: Wireframe
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