Week 2 Exploration: Mood Board

MCPP Portfolio Project Submission: Brand Pitch Presentation

This is a Portfolio Project Submission. I am seeking a three star rating for this project. This project includes a comprehensive brand pitch presentation for a clothing company. I wanted to create a brand quote that represented the mission of the company. Also, I wanted to to create a creative but informative business card, a web banner, a innovative logo, and to showcase key pieces from the collection. The outcome of the objectives included a single sentence describing the brand, visual graphics, and trademark logos.  As I was working to complete and refine the portfolio project, I was asked to make improve the aesthetics and graphic design. Additionally, I was asked to improve the layout the business card and to include white backgrounds for the clothing designs. To successfully complete this project I utilized Adobe Photoshop, Abode Illustrator, and a Digital Camera.

Link to Pitch Presentation

Week 1 Project: Proposal & Wireframe

Part I: Project Proposal - Perro Mi Perro Grooming & Boarding

GOALS

Perro Mi Perro Grooming and Boarding is confronting particularly competitive times in the animal grooming and boarding industry. The marketing team is seeking to implement traditional and non-traditional means of web design to expand the current clientele base. A highly informative and creative website that is user friendly will need to be produced to effectively reach current and new clientele. As a result, this state-of-the-art website will have a competitive edge over its current competitors in the animal grooming and boarding industry.

The organization is looking to create a website that has a contemporary presence and is fully functional including information on the company and its services. The website must build traffic between well known social networks to build a community of animals owners that seeking and using grooming and boarding services. Additionally, it must offer applicable and up to date information on the services, its products, the rates, and contact information, its policies, and customer feedback and reviews.  Lastly, the website must include a content management system to effectively and efficiently manage content on the website to ensure that the information is relevant and accurate.

STRATEGY

The organization will build a team of five web design professionals to implement and deploy the fully functional website. The professionals will include a Certified Web Designer, a Certified Professional Webmaster, a Certified Professional Web Developer, Certified Content Manager, and Certified E-commerce Manager. The web design team will include professionals are that equip with the skills and knowledge to build a robust webpage that includes the needs of the customer and goals of the organization. The designers must understand the importance of aesthetics and graphic design. Furthermore, the designers must pay attention branding elements such as logos, colors, content, and graphics in additional to structural components such as the organization of the site content and layout. 

The design and content presented on the website must be responsive when it adjusts from one device to another. The designers and developers will use software prototyping and utilize graphic programs such as Adobe Edge Reflow to experiment with your design. The team must be versatile and able to handle all aspects of coding and graphic design. The team will create a unique look and feel of the website to appeal to the organizations target market.

FEES

The complete company website to develop and deploy will cost $600. This includes a website were users will access information about the services, products, contact information, active ingredients in its products, read customer reviews, view graphics, and company pictures of grooming services. The administrative section will enable management of groomer names, services, and past experience. Additionally, the clientele will be able to build a profile and login where they can access their purchased products, book appointments, and write reviews on the products and grooming experience. The website will include company contact, history, and location pages. Original graphics will be present on the homepage and interior pages. Lastly, the company will purchase a content management system at the cost of $1,100. This content management system will allow publishing, editing, and modifying of content, organizing, adding and deleting content as a functional maintenance tool of the website’s interface. It will monitor and manage the backend of the webpages to ensure that content is displaying correctly as the web developers and designers intend for it to. In total, the project will cost $1,700.

TIMELINE

Part II: Wireframe

https://gomockingbird.com/mockingbird/#zmxc9sm

Week 1 Practice: Mission Statement & Target Audience

Mission Statement

This site will be an online virtual environment that provides the best and most thorough dog grooming services available in a fun and loving environment in the metropolitan area.

Target Audience Characteristics

Target audience members are characterized as animal owners, middle class individuals, professionals with disposable Income that are drawn to extravagant Things. These individuals are literate and can even be the Elderly. Additionally, they are family oriented individuals, homeowners, pet lovers, and are organized.

Target Audience Profile

The target audience for the Perro Mi Perro Grooming & Boarding is a middle class professional that is seeking to fulfill his animal grooming needs n his or her local area. They are looking for affordable and clean locations that can offer their pets the best grooming services possible. They are seeking a professional team to provide them excellent customer services.

Ideal Visitor Description

The ideal visitor description is a member of the middle class community that has a pet and is seeking spa and grooming services. They also are seeking tasty animal treats and goodies to share with the flurry animal as a reward. This individual is dedicated to providing the best services to it pet when it comes to grooming or spa treatment.

Week 1 Analysis: Competitor Research

Week 1 Practice: Project Inventory

Perro Mi Perro Grooming & Boarding Questionaire

Week 1 Exploration: Web Basics

After taking the Web Design Fundamentals Course by James Williamson, I felt very overwhelmed. In previous collegiate courses, I worked with Java and Visual Basics. However, I never became proficient in these areas of web design. I feel that web design is not an area that I am interested in. Despite this fact, I do understand the impact that web design can have on my professional career. I envision my self working very little with web design in the future. I am looking to manage and supervise a team of people, which does not include designing a webpage. I am not looking to own my own business, which also means that I will not have to study and master web design functions such as CSS, HTML, and JAVA.

From this lesson, I would like to learn more about CSS, HTML, and the basics of designing a webpage. I do understand that knowing the basics of web design is a skill that all professionals in media communications should have regardless if they are directly designing webpages or not. I would like to learn more about the coding and markup aspects of HTML and CSS. They seem very involved. However, in time I believe that these are skills that I can become familiar with for personal and professional use. I will approach my on-going web project differently as a result of this lesson because I am now aware of the web design workflow and the importance of sketching. I was not aware of these two areas of web design prior to taking this course.