The purpose of this
assignment is to provide constructive criticism to my classmate in regards to
their fictitious company. This gives the student and myself the opportunity to
give feedback and share ideas with their classmates.
William Humphrey – PTAH Business Plan
What struck me about your business plan was your ability to give
a briefly but concisely description of each section of the business plan in
your executive summary. This gives the reader information on what they are to
expect from Ptah’s business plan. It made me want to revisit my own idea/plan
to rewrite my business plan. I think that you did a quality job at explaining
my marketing and operation plans. You
were very detailed and communicated in a professional manner.
What were you trying to highlight when you communicated that the
word “Ptah” is from the Egyptian God of creation? I think that it may have been
more interesting to include how the Egyptians culture of art and nature is
relevant to your industry and business of choice. You never stated where your
company was located. This is critical in identifying the headquarters of your business
to help readers get an idea of the geographic location. Additionally,
identifying the location can assist in forming your target consumer and target
locations. Do you plan to provide the equipment and software for the customer
or will your be editing and polishing the final product? Customers should know
what services are available and those that are not up front.
You
might want to submit your costs chart. This helps the reader develop a better
understanding of your business’ financial situation. Have you considered crowd funding
or small business loans as a funding option? When you do not consider other
funding options, this limits the company’s potential and growth. You must
research and find out what funding options work best for your business.
Perhaps
you can add more insight by detailing your target consumer. This should be as
specific as possible. Additionally, you could re-purpose your marketing idea
with social media to pursue email blasts or social media blasts.
