Week One: Vision and Scope - Interactive Advertising

Interactive Advertising

What?

·       Product or Service? Or both? How many? It is a product and a service but the product will be unique to the specific job.

·       Company Image: What will this company be known for? The company will be known for its ingenious, eye-catching, clever, and memorable high-end multimedia advertisements.

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·       The company will also be known for delivering quality designs, strategies, interactive media at an affordable price.

·       Owner’s Role: What is your role? How will you spend your time? My role is the CEO of the company. I will spend my time building a team of web design, interactive designers, web developers and marketing/advertising-based experience to the team.

Where?

·       Business: Local, regional, national or international? This is a regional business.

·       Customers: Where are they? What cities, states, countries? The customers are on the west coast of the United States. The states include Washington, Oregon, California, Arizona, Utah, Nevada, Colorado, New Mexico, and Hawaii.

·       Business Operations: Headquarters, sales offices, manufacturing…etc? We will have a main office/headquarters where the designs and advertisements are made.

Who? What?

·       Product or Service? Or both? How many? This is a service and a product. We are providing organizations affordable but cutting edge multimedia advertisements. The product is the advertisement itself.

·       Company Image: What will this company be known for? The company will be known for its inspiring multimedia arrangements and for its high quality and fast acting service to the customer. 

·       Owner’s Role: What is your role? How will you spend your time? My role is the CEO of the company. I will spend my time building a team of web design, interactive designers, web developers and marketing/advertising-based experience to the team.

Who?

·       Customers: Who are they? (most businesses have several types of customers) The customer are for profit organizations, non profits organization, schools

·       Strategic Alliances: Who can you partner with? I can partner with a web designing company

·       Advisors: Who can provide professional and strategic advice and help you grow this business properly? A professional with web design, interactive designers, web developers and marketing/advertising-based experience.

When?

·       Start-up: When will this business be operational? This business will be operational June 2015.

·       Facilities: When will office/manufacturing/ distribution space be required? Office space will be required once the business start building its cliente.

·       Systems: When must they be selected, tested and operational? The systems must be selected, tested, and operational before the company does a job for profit.

Why?

·       Owner: Why am I creating this business? I am creating this business to build an option for business owners to purchase interactive advertising services for an affordable price.

·       Customers: Why will they buy these products or services? They will by these products and services because they are not equip with the experience and talent to build and deploy interactive ads that have the potential to go viral.

·       Investors/Bankers: Why will they invest/loan money to this business? Investors will invest and loan the money to the business because they understand the need and importance of good quality advertisements.

How?

·       Financing: How will this business be financed? This business will be financed through a business loan and by investors.

·       Culture: How do you want to interact with employees, suppliers, and customers? I want to interact to my employees the importance of communication, respect, the vision and goals of the company, the value of our customers. I want my employees to be informal yet professional in the work environment to encourate and reward creativity and teamwork. I would want to communicate to the suppliers the importance of being the lines of communication open if there are any problems or concerns regarding any aspect of the services and the importance of keeping a healthy business relationship.

·       Personal Beliefs: How will your personal beliefs about business impact this business? My personal beliefs will benefit the company in a positive way by my understanding of respect, integrity, and personal responsibility.